Advice for the aspiring model
Models are used to advertise a product, and are used to show how the product
is used. The look of the model and physical requirements for commercial shoots
can vary a great deal. It all depends on the image or story you are trying
to convey.
Models are used to advertise an idea, fad, or fashion rather than a physical product. The models are used to create a concept or idea of life. Type of models: Can vary greatly, but it tends to be the 'beautiful people' that are used.
Generally a store or trade show exhibitor wants attractive people that the
public will be drawn to engage and draw them in. It might mean simply handing
out leaflets, or actually selling on a small scale. You need to be confident,
however this is a brilliant way to build confidence and daily rates are very
good.
Type of models: Usually attractive, fit well
presented and well proportioned.
The very top high fashion models have
strong and distinctive features. Very striking indeed. They will usually work
in photographic studios, on the catwalk at fashion shows and in designers
emporiums.
A model has to bring a designer's clothes to life, and display them to their
best advantage. The requirements for this type of modelling are the most stringent.
This is highly-paid work, and one of the most effective ways to gain exposure.
Type of models: Always very tall and very slim, and are able to move
well in clothes.
Catalogue models are usually experienced and attractive and size can vary, although height is an issue. They will be picked for a project because they represent the ideal of the market segment for which that catalogue is targeted. Naturally there are catalogues for different sizes, but generally you can expect that bookers are looking for - tall, slender, healthy, and beautiful.
For fashion photoshoots the same attributes will be required as for catwalk. Advertising in fashion magazines which has now also moved over to cheaper weekly magazines also for perfume make up the models are usually face so perfect skin see below.
The model works for a particular publication, or writer to produce photographs to illustrate articles and editorials. The physical requirements are often less strict and editorial experience opens doors. This work is very eagerly sought after by models because of the exposure it provides. For this reason the pay rates can be quite low, but the payoff for this type of work is that it provides tear sheets for your portfolio that will help you get further work.
The pictures on the front covers of magazines are highly sought after by models as they too provide tearsheets for portfolios and great exposure. The pictures can vary between a plain face shot, a stunning fashion picture, a glamour look picture on gadget and photography magazines, girl next door on puzzle magazines, and brides, mother and baby, etc etc.
This is when a photographer produces stock pictures that are sold through
a picture agency. They will require models to produce the images and what
they require will depend on what they are creating.
In
these modern times of equality there are opportunities for every type of person
and from every ethnic background.
Like models, photographers need a portfolio, which they must constantly update as they develop new skills or keep up with fashion trends. Occasionally, professional photographers agree to do test shoots of established models with good portfolios. Even though there is no pay involved, these test shoots can lead to well-paying opportunities for the model. Advanced amateur photographers are usually willing to pay an experienced model, for helping them to improve their skills.
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